iRetail Lab
The iRetail Lab aims to provide a real business training platform for UTM students to learn marketing and brand management related knowledge and put it into practice. Students will be led by course lecturers to learn practical knowledge related to retail management, marketing, merchandise management, inventory management, e-commerce, management information system, brand management, visual merchandising and store design. Through collaboration with local designers and retailer brands, by adopting a consignment operation model, the lab has created a real business environment for student to study the designed topics.
This companion website is set up to facilitate students’ learning in e-commerce and digital marketing field. Visitors may purchase the products through online or offline channels. Various in-store workshops will be hosted to enable students to gain comprehensive understanding in marketing and brand management, also to enhance our collaboration with the industry.
Address: The 9th Floor, East Asia Hall, Taipa Campus, Macao University of Tourism
We can also be reached at iRetail-lab@utm.edu.mo.
